DEFY THE IMPossible.
Learn MoreCOMING IN 2022
BREAKING THROUGH THE BARRIER
SUB 7 HOURS (MEN) & SUB 8 HOURS (WOMEN)
3.8km
180km
42.2km
MEN'STARGET
SUB7 HRS
Current iron
distance record
MEN: 7:27:53
Jan Frodeno (GER)
Tri Battle, 2021
WOMEN'STARGET
SUB8 HRS
Current iron
distance record
WOMEN: 8:18:13
Chrissie Wellington (GBR)
Challenge Roth, 2011
Together we rise
SUPER HUMAN
The best of the best aiming to make history
Alistair
Brownlee
Dual Olympic Champion
Lucy
Charles-Barclay
Ironman 70.3 World Champion
Kristian
Blummenfelt
2021 Ironman Cozumel WR
2020 Olympic champion
Nicola
Spirig
Dual Olympic Medalist
Sub 7
Can it be done?
Sub 8
Can it be done?
Join the attempt
Can it be done?
Break the barrier with us.
THE LATEST
IRONMAN LEGEND MARK ALLEN PREDICTS THE SUB7 MARK WILL FALL
Six-time Ironman world champion and ITU world champion Mark Allen laid out how he believes Alistair Brownlee and Kristian Blummenfelt can not only achieve a sub-seven hour time, but end up smashing it. His estimate? 6:33.
PHO3NIX FOUNDATION AND MANA STUDIOS LAUNCH BLOCKBUSTER MINI-DOCUMENTARY SERIES.
ho3nix Sub7 and Sub8 Project Powered by Zwift will follow the four athletes’ stories, and begins with Kristian Blummenfelt’s world breaking win at Ironman Cozumel.
ZWIFT POWERS SUB 7 AND SUB8 PROJECT
Zwift announced as Presenting Partner of Pho3nix Sub7 and Sub8 Project Powered by Zwift to help inspire Zwifters to Defy their Own Impossible
LET'S GET SOCIAL
#defytheimpossible
