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DEFY THE IMPossible.

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COMING IN 2022

BREAKING THROUGH THE BARRIER
SUB 7 HOURS (MEN) & SUB 8 HOURS (WOMEN)

2.4mi

112mi

26.2mi

MEN'S
TARGET

SUB7 HRS

Current iron
distance record

MEN: 7:35:39 

Jan Frodeno (GER)
Challenge Roth, 2017

WOMEN'S
TARGET

SUB8 HRS

Current iron
distance record

WOMEN: 8:18:13

Chrissie Wellington (GBR)
Challenge Roth, 2011

Together we rise

ABOUT PHO3NIX

SUPER HUMAN

The best of the best aiming to make history

Alistair
Brownlee

Dual Olympic Champion
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Lucy
Charles-Barclay

Multiple Iron Distance Race Winner
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Kristian
Blummenfelt

Half Ironman World Record Holder
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Nicola
Spirig

Dual Olympic Medalist
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Sub 7

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THE LATEST

PTO SUPPORTS THE SUB7 AND SUB8 PROJECT

15th June 2021

PTO SUPPORTS THE SUB7 AND SUB8 PROJECT

The Pho3nix Foundation today announced their partnership with the Professional Triathletes Organisation (PTO) for their ground-breaking Sub7 Sub8 Project.

Alistair and Kristian explain why they signed up

25th March 2021

Alistair and Kristian explain why they signed up

For Alistair Brownlee and Kristian Blummenfelt, the Sub7 Project is a unique opportunity to explore the limits of human endurance, bring the sport of triathlon to the world, and inspire a new generation to go for their dreams.

Nicola and Lucy explain why they signed up

22nd March 2021

Nicola and Lucy explain why they signed up

Conventional wisdom holds that finishing an iron distance triathlon in under 8 hours for female athletes is a matter of when, not if. Finish times have steadily fallen, and the current record is less than 20 minutes away from the 8-hour mark.

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