MANA are the experts in the endurance sports and entertainment space, with an unparalleled network and credentials in endurance sports innovation. We deliver with pride, boldness and authority.

Led by two-time Ironman World Champion, Chris McCormack, the MANA team is responsible for some of the most important innovations in triathlon including Super League Triathlon, the Bahrain Endurance 13 Team – and now the creation and delivery of the Pho3nix Sub7, powered by Zwift and Pho3nix Sub8, powered by Zwift Project.

From ideation to creation to execution, leave it with us to create powerful and moving experiences. With cross-genre experience in running sports events as well as concerts and fashion shows across Europe, we understand what our clients need and how to achieve without compromise.

At MANA, building brands, campaigns, and experiences people connect and care about is our passion.


The experienced team at MANA spearhead the Pho3nix Sub7, powered by Zwift and Pho3nix Sub8, powered by Zwift venture. As the event producers, we oversee every aspect: from an unprecedented level of event operations planning and logistics, to delivering world-best content and programming.

Together with our professional event production staff, we will deliver incredible TV and digital content with live race day television broadcast, live race day digital streaming and the powerful documentary that will follow the journey and tell the stories of these four athletes, engaging a global audience in this historic, sophisticated, audacious project that showcases human progress and inspires generations. We are also charged with ensuring the commercial viability of the project, having already secured partnerships and support ahead of schedule.

Our team bring their innovative communications and brand power to ensure we not only meet but exceed expectations. It is an enormous undertaking, but that’s what our business is equipped to deliver.

More information is available at www.manaseg.com