Alistair and Kristian explain why they signed up

For Alistair Brownlee and Kristian Blummenfelt, the Sub7 Project is a unique opportunity to explore the limits of human endurance, bring the sport of triathlon to the world, and inspire a new generation to go for their dreams.

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Nicola and Lucy explain why they signed up

Conventional wisdom holds that finishing an iron distance triathlon in under 8 hours for female athletes is a matter of when, not if. Finish times have steadily fallen, and the current record is less than 20 minutes away from the 8-hour mark.

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When it comes to sport, Sebastian Kulczyk is a self-confessed addict, not just as a passion but also as a source of inspiration.

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What if we could bring the best triathletes together, have them race freely and chase the impossible?

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Olympic gold and silver medalist Nicola Spirig has joined the Sub8 Project and set her sights on shattering the iron distance world record.

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Ironman 70.3 world record holder Kristian Blummenfelt will put his speed to the test over twice the distance in 2022.

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Three-time Ironman World Championship runner-up Lucy Charles-Barclay is taking aim at the iron distance world record, signing on to the Sub-8 Project.

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Two-time and reigning Olympic gold medalist Alistair Brownlee has characteristically backed himself to become the new iron distance world record holder, adding his name to the Sub7 Project.

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