The Pho3nix Foundation today announced their partnership with the Professional Triathletes Organisation (PTO) for their ground-breaking Sub7 Sub8 Project.
For Alistair Brownlee and Kristian Blummenfelt, the Sub7 Project is a unique opportunity to explore the limits of human endurance, bring the sport of triathlon to the world, and inspire a new generation to go for their dreams.
Conventional wisdom holds that finishing an iron distance triathlon in under 8 hours for female athletes is a matter of when, not if. Finish times have steadily fallen, and the current record is less than 20 minutes away from the 8-hour mark.
Two-time and reigning Olympic gold medalist Alistair Brownlee has characteristically backed himself to become the new iron distance world record holder, adding his name to the Sub7 Project.
Today, four of the most successful and decorated athletes in Olympic and triathlon history announced an audacious attempt to push the limits of human performance…
