The Pho3nix Foundation today announced their partnership with the Professional Triathletes Organisation (PTO) for their ground-breaking Sub7 Sub8 Project.
For Alistair Brownlee and Kristian Blummenfelt, the Sub7 Project is a unique opportunity to explore the limits of human endurance, bring the sport of triathlon to the world, and inspire a new generation to go for their dreams.
Conventional wisdom holds that finishing an iron distance triathlon in under 8 hours for female athletes is a matter of when, not if. Finish times have steadily fallen, and the current record is less than 20 minutes away from the 8-hour mark.
Chad le Clos is an Olympic, World and Commonwealth Games swimming champion. We asked him about the Sub 7 & Sub 8 attempt.
When it comes to sport, Sebastian Kulczyk is a self-confessed addict, not just as a passion but also as a source of inspiration.
What if we could bring the best triathletes together, have them race freely and chase the impossible?
Olympic gold and silver medalist Nicola Spirig has joined the Sub8 Project and set her sights on shattering the iron distance world record.
Ironman 70.3 world record holder Kristian Blummenfelt will put his speed to the test over twice the distance in 2022.
Three-time Ironman World Championship runner-up Lucy Charles-Barclay is taking aim at the iron distance world record, signing on to the Sub-8 Project.
Two-time and reigning Olympic gold medalist Alistair Brownlee has characteristically backed himself to become the new iron distance world record holder, adding his name to the Sub7 Project.
Today, four of the most successful and decorated athletes in Olympic and triathlon history announced an audacious attempt to push the limits of human performance…