Press Releases

Alistair and Kristian explain why they signed up

Alistair and Kristian explain why they signed up

For Alistair Brownlee and Kristian Blummenfelt, the Sub7 Project is a unique opportunity to explore the limits of human endurance, bring the sport of triathlon to the world, and inspire a new generation to go for their dreams.

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Nicola and Lucy explain why they signed up

Nicola and Lucy explain why they signed up

Conventional wisdom holds that finishing an iron distance triathlon in under 8 hours for female athletes is a matter of when, not if. Finish times have steadily fallen, and the current record is less than 20 minutes away from the 8-hour mark.

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