The Pho3nix Foundation today announced their partnership with the Professional Triathletes Organisation (PTO) for their ground-breaking Sub7 Sub8 Project.
For Alistair Brownlee and Kristian Blummenfelt, the Sub7 Project is a unique opportunity to explore the limits of human endurance, bring the sport of triathlon to the world, and inspire a new generation to go for their dreams.
Conventional wisdom holds that finishing an iron distance triathlon in under 8 hours for female athletes is a matter of when, not if. Finish times have steadily fallen, and the current record is less than 20 minutes away from the 8-hour mark.
Today, four of the most successful and decorated athletes in Olympic and triathlon history announced an audacious attempt to push the limits of human performance…
