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“It’s no secret that I much prefer riding outside when I possibly can, but I think that Zwift has changed it from something that I really don’t like doing to something that I find quite fun because there’s a competitive element of racing other people all around the world Whether it’s me as a professional athlete and it encourages, inspires, and motivates me to do physical activity, or someone who gets inspired to do the hour of cycling before work or that hour on a weekday evening – Zwift does that.”

– Alistair Brownlee
SUB7 Athlete

‘I’ve been an avid user of Zwift since very early on into my triathlon training. I do live in a very busy area near London, so a lot of my training is done indoors. I can ride with other athletes, I can make group rides, so if I want to ride with my friends, we all ride on there together.”

– Lucy Charles-Barclay
SUB8 Athlete

“You can get so much more out of your threshold session by being on Zwift and also kind of the community they have there. Even though you’re riding by yourself in your basement, you can still feel like you’re riding with your mates from Spain and France and all around the world. You feel that you’re a part of something more than just riding for yourself.”

– Kristian Blummenfelt
SUB7 Athlete

Make sure to tag @pho3nixlife on Instagram or @pho3nix on Facebook, and use the hashtag #DefyYourImpossible – remember, there is a money can't buy experience to be won for whoever smashes their goal and contributes the most across socials!

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