The Pho3nix Foundation and Mana Global are proud to announce Maurten as an official sponsor of the Pho3nix Sub7 and Sub8 Project, Powered by Zwift.
The Pho3nix Sub7 and Sub8 Project, Powered by Zwift is set to make sports history as triathlon champions Alistair Brownlee, Kristian Blummenfelt, Nicola Spirig, and Kat Matthews attempt to break seven hours for men and eight hours for women over the full distance of triathlon on the 5th of June 2022 at the Dekra Lausitzring in Germany.
Since 2015, Maurten’s nutritional innovations have changed the game and helped rewrite the record books, contributing to Eliud Kipchoge’s new marathon world record, skyrunner Kilian Jornet’s ambitious exploits on the world’s highest peaks, and Sub7 athlete Blummenfelt’s Olympic gold in Tokyo, Ironman world record in Cozumel, and Ironman world championship win in St. George.
Maurten’s Hydrogel technology has opened athletes’ eyes to a new way of fueling, encapsulating carbohydrates and transporting them smoothly through your stomach into your bloodstream, making it easier for all athletes to tolerate higher levels of carbohydrates without discomfort. This has allowed endurance athletes across the globe to reach their full potential — and beyond.
“From day one at Maurten, we have been all about innovating performance and redefining what’s possible for endurance athletes. So, in that sense, Sub7 and Sub8 is a perfect event for us to partner with,” says Juan Repetto, Head of Global Marketing for Maurten. “Our Hydrogel Technology can remove the physical barriers to taking performance over the full distance to a new paradigm; Sub7 and Sub8 has the potential to do the same for the mental barriers. It’s going to be an exciting day, and we can’t wait to be involved.”
Pho3nix Foundation board member and Mana Global CEO Chris McCormack says, “The advancements in nutritional science for endurance sport over the past decade is truly exciting, and the precision with which Maurten helps athletes dial in their fuelling is exactly the ethos shared by Sub7 and Sub8. Nowhere is smashing your targets more important than in this race against the clock.”