The Pho3nix Foundation and MANA Studios have today announced the release of a mini-documentary series following the four elite athletes set to undertake the Pho3nix Sub7 and Sub8 Project powered by Zwift.
In summer 2022, Olympic champions Alistair Brownlee and Kristian Blummenfelt will race to be the first in history to break seven hours for the full distance triathlon, while 70.3 world champion Lucy Charles-Barclay will face off against dual Olympic medalist Nicola Spirig to become the first female to finish in under 8 hours.
Coach and Sports scientist Aleksander Bu.
With the venue and date to be announced early next year, the Sub7 and Sub8 Project powered by Zwift represents the culmination of two years of training and preparation, with key moments to be explored in depth by the mini-documentary series titled Pho3nix Presents: Road to Sub7 and Sub8.
Pho3nix Presents: Road to Sub7 and Sub8 will provide unique insight into the athletes’ mental and physical preparation as they approach an unprecedented opportunity to make history and cement their place at the peak of the endurance world.
Released on Wednesday December 8th exclusive to the Pho3nix Foundation YouTube channel, the first episode “Pho3nix Presents: Road to Sub7 Cozumel” captures Olympic and world champion Blummenfelt’s debut over the full distance at Ironman Cozumel. With unrivalled access to Blummenfelt and his team, “Cozumel” delivers every key moment of race week leading to the Norwegian’s incredible new world record time of 7:21:12, bettering Jan Frodeno’s previous mark of 7:27:52.
‘This race was the culmination of a decade of work by the Norwegians,’ said Chris McCormack, CEO of MANA Group and two-time Ironman World Champion. ‘It’s a changing of the guard, a seminal moment in triathlon history and you’ll see how it all unfolded in Pho3nix Presents: Road to Sub7 Cozumel. It’s an incredible study in human physical performance, and you’ll learn more about peak performance in 15 minutes than you would in fifty textbooks.”
Speaking to MANA Group after taking the crown of world’s fastest, Blummenfelt was already thinking about adding the Sub7 win to his expanding trophy cabinet. ‘Alistair will be doing all that he can do to be as well-prepared for next summer. He’ll be doing everything he can… and we have a team that is quite motivated to not only beat him, but beat his team as well.’
See Pho3nix Presents: Road to Sub7 Episode 1: Cozumel only on the Pho3nix YouTube channel /Pho3nixLife.