TOGETHER WE RISE.

ABOUT PHO3NIX

The Phoenix is a mythical bird that undergoes eternal rebirth, rising from the ashes to reshape itself with renewed youth. It represents growth and the relentless pursuit of positive change.

The Pho3nix Foundation is a non-profit organisation created by Polish businessman Sebastian Kulczyk, with the sole purpose of promoting physical activity as a way to improve health and wellbeing among children with a particular focus on those in disadvantaged situations. The Foundation’s core mission is expressed in two parts – to create global initiatives which inspire, including the Sub7 and Sub8 attempts and the Pho3nix team of elite athletes, as well as to deliver local and regional programs that directly assist youth endeavour.

The Pho3nix Foundation believes that sport and physical activity play a crucial role in every aspect of a child’s personal development, creating a sense of belonging, ambition and self-esteem while promoting healthy and active habits that will stay with them for life. Our goal is to create an ecosystem that supports all children, especially those who require an equal start.

OUR PROJECTS

PUSHING THE LIMITS OF HUMAN POSSIBILITY

THE PHO3NIX TEAM

The Pho3nix team is a collective of elite athletes that embody the Pho3nix ethos. With a roster including both current Triathlon world champions, Georgia Taylor-Brown and Vincent Luis, and the defending men’s Olympic champion Alistair Brownlee, each Pho3nix Team athlete takes on the responsibility to inspire, guide and assist the next generation.

PHO3NIX ATHLETE PROJECT

The Pho3nix Athlete Project looks to provide support to Olympic athletes from all over the world who require assistance to find themselves on an equal footing when competing at their chosen Games. By providing financial and commercial backing, Pho3nix endeavours to allow these athletes to compete at their best on the biggest stage, inspiring their local communities.

OUR MINDSET

To create a worldwide legacy in which sport and activity are integral to the personal development of all young people, fostering a sense of purpose, focus and possibility that strengthens across generations.

To inspire every child to participate in sport and be a positive example of the health and happiness that sport brings.

OUR MISSION

PHO3NIX FOUNDER

SEBASTIAN KULCZYK

Sebastian Kulczyk is a third-generation Polish businessman and entrepreneur and founder of the Pho3nix Foundation. The owner and CEO of Kulczyk Investments, a multinational family-run business, Kulczyk is passionate about providing a pathway for the top business talent of the future, assisting start-ups through venture capital, mentoring and tech acceleration programmes.

A keen triathlete and advocate of the importance of sport in youth development, Kulczyk has combined his approach to business with his love of sport to create the Pho3nix Foundation and deliver direct assistance to children worldwide, and inspirational projects that redefine what’s possible.

SUPPORT TEAM

CHRIS
MCCORMACK

Chief Executive Officer
Mana Group

‘Steering the ship’

WOJCIECH
KRUZCYNSKI

Chief Operating Officer
Mana Group

‘Building the process’

TRENT
TAYLOR

GM & Head of Events
Mana Group

‘Executing the plan’

WILL
MCCLOY

Head of Content

Mana Group

‘Crafting the vision’

LISA
PRINGLE

Head of Media & PR

‘Delivering the message’

RENATA
TALAREK

Head of Education

‘Fueling the fire’